Writing a blog article can be time-consuming. The process might take hours – from planning a SEO content and gathering information to drafting the article and finally publishing it. As a result, if your post does not do well (rank high on search engines), it will be a great disappointment and your efforts will be a waste.
Thankfully, there is a solution to manage this: Search Engine Optimization. As marketers, we’re always striving to create content that will rank high on the search engines and SEO is the key to getting there. That raises the question of how you’re going to incorporate that into your writing?
We’ve got you covered, so don’t worry. We’ll look at different approaches to SEO content writing in this article but before that –
WHAT IS SEO WRITING?
The practice of content writing to rank on the first page of search engines such as Google is known as SEO writing. This includes –
- Keyword research,
- Crafting high-quality content that aligns with user intent, and
- Optimization for page crawling
According to research published in the Search Engine Journal of 2020, the click-through rate for websites in the first place on the search engine results page (SERP) is 25%. This percentage reduces dramatically to 15% for websites in position two, then to 2.5% for websites in position ten. When you reach Google’s second page, the number drops even further. This implies that if your website isn’t on the top page, users have a less chance of finding it naturally. Moreover, less traffic to your website means less opportunity to produce leads and, eventually, income.
Investing in advertising to bring those people to your site is your next best alternative. However, it requires money, and if you’re short on it, why not put your time into SEO content writing instead? It’s free and will certainly bring you more genuine visitors than an advertising campaign. Looking for an offshore content writing service?
KEYWORD RESEARCH
Always begin with keyword research to acquire a better idea of what your customers are looking for. A blog gives fresh information, thoughts, or viewpoints on a topic to its readers. The goal, though, is to respond to queries and give relevant information without being overly verbose.
FOCUS ON USER INTEREST
When it comes to planning a SEO content, the best piece of advice I can give you is to keep the language simple. Maintain a basic and easy-to-read style. When crafting your article, break it down into readable chunks. This may be accomplished by keeping paragraphs brief and utilizing simple language. As a result, the longer visitors remain on your website, the more Google believes your blog article is valuable to the user and hence ranks you higher.
BACKLINKING
Undoubtedly, you’ll obtain visitors through organic searches after you have a SEO content that has been optimized for search engines. However, having backlinks is also vital. You can create internal backlinks that redirects to your webpages or can create external backlinking. (try using both). So, if you want your blog article to rank #1 on Google, you must add backlinks to it.
SOCIAL SHARING
When you post any material, the first thing you should do is advertise it to other social media platforms. Moreover, you can reach out to influencers in your industry to see if they’d be willing to link to your blog post on their site. You can’t simply ask for links; you must also provide something of value to everyone who is prepared to share it with their audience. Offer them a bonus resource, discount code, a download, or an exclusive piece of material that isn’t accessible anywhere else on the internet.
HEADERS
Headers help Google’s algorithm in comprehending your blog content and its divisions. Your H1 headline should provide them with an idea of what your article is about. Whereas, H2s, H3s, and H4s further break down the content. Subheaders mirror the substance of the body and contain high-intent keywords. You have a better chance of ranking on the SERP if you use the correct keywords. Also, it makes the content mobile-friendly.
ADVANTAGES OF SEO CONTENT
Let’s speak about how SEO can help your business –
- Establishes authority
- Brings in traffic and conversion
- 100% free
- Inclusion in featured snippets
BEST PRACTICES FOR SEO WRITING
- Use keywords in URL
- Use keywords in the first paragraph
- Internal linking
- Use of keywords in H1, H2, and H3 headers
- Keep headlines between 50 to 60 characters
- Optimize images
- Add meta tags
CONCLUSION
You now understand the importance of SEO content and how to effectively use it to drive strong organic traffic growth for your website. SEO, like most of the other things in life, is all about getting out what you put in. Whether it’s creating fresh high-quality content, revising existing pieces, or a combination of the two, optimizing your web pages is a wonderful investment of your time. Do it yourself or engage professionals to do it for you. The important thing is that it gets done! Hire offshore content writing services and save up to 70%.
